Direct Mail ... today is far more than sending 10,000 cards or letters to 10,000 nameless, faceless people on some postal route. If done right, your response rate for a mail campaign should be 10 or 15 times that of the type of mailing mentioned above. How do you achieve such results?

We call it the dartboard approach.

That is, to hit the target in the bullseye.Who is your audience and why are you contacting them? Is there something specific that you know these customers will be interested in or respond to? Are you offering them a new product or service, or do you have a special offer you know they will be interested in based upon past purchases? Your message and the graphics used should reflect this.

Use color. Before your message is read or understood, color is the first thing that’s noticed (and the last thing remembered). Incorporate your company’s logo and corporate colors into the design of the marketing piece. Personalize the message, both in name and in content (the message and the accompanying photos or images).
A direct mail piece specifically targeted to individuals will achieve a superior response rate. From your database, extract only the names of those individuals
that your message will interest.

PERSONALIZED AND ON THE MARK ...
Your Postcard can be a very serious marketing tool because of its elatively low cost and presorted mail discounts.
A well designed postcard can deliver a good deal of information in a small amount of space with great impact, especially when personalized. Remember, post cards don’t require opening, and the message is instantly received.